The shopping bag is a great way to showcase your brand and usually has a large surface area by which you can print your logo. Build quality, construction, stitching and handle length and size are all critical factors. One of the keys is getting the sizing right respective to the use of the bag, whether it be your product and making sure it is a good fit. The other factor is colours and how they tie in with your brand the product. For example certain branding guidelines are strict as to what colour background a logo can be printed on (usually white). However, white would be a bad colour choice for products or industries where the bag may stain easily (think for example gardening or painting). For that reason we highly encourage speaking to one of brand consultants who have plenty of experience tailoring the perfect product to suit your company and marketing objectives.