Backpacks & Drawstring Bags

Who Uses Promotional Backpacks and Backsacks?

Branded backpacks are used across industries and events where practicality meets visibility. Corporate teams order laptop backpacks as employee welcome kits, client gifts or conference giveaways. Universities and schools choose drawstring backsacks for orientation packs, open days and sports events. Fitness brands, gyms and sporting clubs hand out lightweight drawstring bags as membership incentives or event merchandise. Travel and outdoor companies use premium travel backpacks as high-value customer rewards or staff gifts. Retailers and e-commerce brands include branded backsacks in promotional bundles or as purchase-with-purchase offers. Trade shows and expos rely on drawstring bags as cost-effective giveaways that attendees actually use, carrying your logo long after the event. Any business looking for a promotional product with genuine daily utility will find backpacks and backsacks deliver repeated brand exposure in real-world settings.

How to Choose the Right Backpack or Backsack for Your Brand

Start by matching the product to your audience and budget. Drawstring backsacks are lightweight, affordable and ideal for high-volume giveaways at events, festivals or as part of welcome packs. They suit casual, active audiences and work well when you need maximum reach at a lower cost per unit. For corporate or professional settings, look at structured backpacks with laptop compartments, padded straps and multiple pockets. These are higher-value gifts that reflect quality and are suited to employees, clients or conference delegates.

Consider material and finish. Canvas and soft-touch fabrics offer a premium look and feel, while recycled materials appeal to environmentally conscious audiences and align with sustainability goals. Cooler backpacks add functionality for outdoor, travel or summer campaigns. Think about branding area and method: larger panels suit screen printing or full-colour digital print, while smaller logo placements work well with embroidery or heat transfer. Finally, think about when you need them. Get an instant quote online to see live pricing and turnaround times, then plan your order around artwork approval and production lead time.

Styles, Materials and Options Available

The range includes drawstring backsacks in standard and zippered versions, structured daily backpacks, laptop backpacks with padded compartments, travel backpacks for larger capacity needs, and specialist styles such as cooler backpacks and totepack hybrids. Materials span durable canvas, soft-touch fabrics, recycled polyester and standard polyester, each offering a different look and price point. You will find options with features such as padded shoulder straps, internal organisation pockets, external bottle holders, rolltop closures and flap designs.

Colour choices typically include classic black, navy and grey, along with brighter tones for event giveaways. Premium brands are available for corporate or high-value gifting, while budget-friendly options suit large-volume event distribution. Whether you need a simple drawstring bag for a fun run or a fully featured travel backpack for executive gifts, the category covers a broad spectrum of styles and price points. Use the online quoting tool to filter by style, compare options and see live pricing based on your quantity and branding requirements.

Branding Methods for Backpacks and Backsacks

Custom branding transforms a backpack into a walking advertisement for your business. Screen printing is the most common method for drawstring bags and larger flat panels, delivering bold, durable logos in one or multiple colours. Embroidery adds a premium, textured finish and works beautifully on structured backpacks, particularly for corporate or uniform applications. Digital or full-colour printing suits complex logos, gradients or photographic images, ideal when brand detail matters. Heat transfer is used for smaller runs or intricate designs on certain fabrics.

Good Things provides free artwork service and free digital mockups on every order, including logo vectorising and redraws if needed. This means you can see exactly how your branding will look before production starts. Branding is applied by a network of local Australian decorators, ensuring quality control and faster turnaround. Decoration placement varies by product: drawstring bags typically feature front or back panel prints, while structured backpacks may offer front pocket, side panel or strap branding. Discuss placement and method when requesting your quote to ensure the finished product meets your expectations.

Why Order Custom Backpacks from Good Things

Good Things is an Australian-owned promotional products company with over 12 years' experience and offices in Melbourne, Sydney, Brisbane and the Gold Coast. Every order includes free artwork and free digital mockups, so you see your branded backpack before it goes into production. The online quoting system gives you instant live pricing with no waiting, and you can compare styles, quantities and branding methods in real time. Prices are shown ex-GST, with GST added on domestic orders.

Production turnaround is calculated from artwork approval and payment, and does not include freight time. Delivery is available Australia-wide, with freight charged at cost. Payment is required in full before production unless account terms are agreed, and major credit cards, direct transfer and purchase orders are accepted. Business accounts are available for higher-volume or repeat customers. Samples can be arranged, with custom branded samples quoted per job. Good Things is trusted by well-known Australian and global brands, rated Excellent on Trustpilot with hundreds of five-star reviews, and is a member of 1% for the Planet through the eco Good Range. For questions or support, call 1800 659 649 or get an instant quote online to start your order.