We’ve moved! Better things are on the horizon.

After 8 years of growing and operating Good Things HQ from Springvale, Victoria, we’ve left the nest and moved to the big city — Melbourne! The good people of Good Things now call South Yarra home; with great coffee, cafes and cocktail bars around the corner and the South Yarra metro station at our doorstep.  … Continued

Ultimate Buyer’s Guide To Branded Caps For 2022

Ultimate Buyer’s Guide To Branded Caps For 2022

If you’re looking for novel ways to market your business, then one of the best options is to use promotional products. Pens? Hoodies? Branded rubber ducks? All great ways of grabbing some attention for your brand! If stationery or bathtub toys aren’t your thing, though, another fantastic option for promotional products is a custom branded … Continued

Water Bottles

Branded Water Bottles: Everything You Need To Know

Branded water bottles are one of the best options when using promotional products to gain exposure and brand recognition for your company. Since they can be used every day and taken almost anywhere, branded drink bottles can show off your company name and logo to all manner of different people.  What’s more, they’re a practical … Continued

Branded Uniforms

Complete Buying Guide For Corporate Uniforms

Branded corporate uniforms are often an essential part of building the brand and identity of your business. They’re worn by your employees and seen by customers daily, so your uniforms must send out the right message. Employee uniforms are also crucial for helping your employees stand out from other companies. In addition, it also creates … Continued

GoodThings - Promotional

How To Select Custom Promotional Pens For Your Business

Promotional products can be a great way of advertising your business – giving a potential customer something for free will instantly warm them to your business, and the gift will serve as a reminder of your business afterward, too. Perhaps the most common example is the classic branded promotional pen. What better way to get … Continued

How the global supply chain problems have IMPROVED promotional marketing

A strange thing happened in the past 12-20 months.  Contrary to expectations, such as a drop in demand and expected dramatic economic contraction, the world began to experience huge shortfalls throughout the supply chain. From microchips to timber and steel and everything in between caused huge delays and backlogs in ordering goods, compounded by pent … Continued

The 7 Promotional Products Your Brand Needs to Create an Impact in 2021

Businesses often neglect promotional products while formulating their marketing strategy. They assume these products wouldn’t create a lasting, tangible impact—especially when online advertising today provides an instant impression on potential customers.  But they couldn’t be more wrong. 88% of all customers in one survey said they remembered a brand better once they’d received a promotional … Continued


Why Use Promotional Pens to Help Grow Your Brand?

Brands that use physical products to market their businesses will inevitably stand out amongst the rest. We live in an age where digital advertising is becoming increasingly overwhelming. So, branded promotional items are often a breath of fresh air. And, very often, simpler is better when it comes to promotional products.  Branded pens are a … Continued


Case Study: 3 Ways Great Companies Use Promotional Products

Promotional products have amazing potential. They make your business far more memorable and, by extension, help to generate the sort of brand awareness that encourages consumers to make a purchase. So, as long as you invest in a range that will appeal to the people you serve, you can generate an impressive ROI.  If that … Continued


How to Use Promotional Products Effectively

There are few things more crucial in business than being memorable. The better your brand is remembered by consumers, the more likely it is that your target audiences will think of you when they need your products and services. This can have a major impact on your lead conversion and sales. One of the best … Continued


How Personalisation of Products Is the New Business Trend in 2021

Consumers have so much choice these days. As such, it’s becoming more and more imperative that brands find ways to mark themselves out from their competitors. Some business trends that have been on the up in recent months have included a renewed focus on SEO, interactive content, and social media marketing. However, if you want … Continued


Why Promotional Bags Are Great for Your Business

Promotional products of all types are great for building a buzz around your business. But, it can be difficult deciding which products to go with, whether because you’re unsure which will resonate most with your customers and clients or because or you can’t figure out which would be the most cost-effective. Enter promotional bags, which … Continued


How to Promote Your Business and Get Noticed This Year

Being in business is all about getting noticed, no matter what you do or where you are. You could be looking to boost your profile at trade events, online, and elsewhere. Either way, it’s important that you find ways to stand out and make your mark. This has never been more true than in the … Continued

5 Effective Strategies to Boost and Promote Your Brand in 2021

The game has changed for businesses across the world, as the virus-that-shall-not-be-named shut down whole industries and ground everyday life to an unexpected halt. As a result of these restrictions, internet usage accelerated 70% last year, meaning that engaging consumers on their computers and smartphones became more crucial than ever. Even though we are (touch … Continued

3 Great Promotional Products for Your Brand This Winter

There’s never a bad time to get your brand out there. In fact, the more you can keep your logo in the minds of your customers and clients, the better. However, some ways of promoting your company can be overkill, particularly seeing as there is so much competing information constantly vying for peoples’ attention. So, … Continued

5 Ways to Promote & Market Your Business

With the business landscape as competitive as ever in 2021 and 24/7 consumer accessibility, promoting your business nowadays needs a varied mix of channels and constant TLC to attract your target market.  To stand out in a crowded market or be the front runner in your industry, there are several important things to consider. What … Continued

5 Unique Promotional Products That’ll Get Your Brand Noticed

If you want to build strong relationships with your customers and attract new ones, consider gifting memorable and unique promotional products. How customers think of you and your brand comes down to your ability to make a positive impression on them.  There has been a lot of research into the psychology of customer behaviour, and … Continued

4 things you didn’t know about Chinese New Year

    ⅙ of people in the world celebrate it. Chinese New Year, otherwise known as Lunar New Year, is one of the most celebrated festivals in the world. Originating from, as you guessed, China, the festival is also widely celebrated across Asian countries, with some countries having their own versions (e.g. Korean Solnal, Vietnamese … Continued

Venus Glass Bottle

Sustainable Promotional Products Trend Grows In 2021

What is brewing in the exciting world of promotional products? Earlier this month, the Good Things team attended the PPAI Expo 2021 to gear up for the year ahead, pun intended.   We reflected on our learnings from the expo, and our knowledge of the industry and came to a conclusion. The already growing sustainability … Continued

2020 Wrapped: Your Top Promotional Products were Eco-Friendly!

It was the best of times, it was the worst of times. Much like Charles Dickens’ iconic novel, the year 2020 was many things. The pandemic has affected all of us in different ways, however as we watched events unfold with despair, we also prospered in ways we never imagined. Organisational models and processes have … Continued

Promoting Your Business During A Pandemic

There is no doubt the economic climate has changed in 2020 and as a result how we approach our marketing strategy must adapt accordingly.  Understanding your client’s needs and wants now is arguably more important than it has ever been, and there is a wide range of social and economic factors that need to be … Continued

How Promotional Products Help Your Business

Since starting Good Things – the 8 or so years experience I’ve had in the promotional products industry has taught me that most people fall into 2 groups: Those that see value and love promotional products and those who see promo as cheap and tacky. I’ve found that one’s perception is directly related to their … Continued

Photo of a mug with a love heart on it filled with coffee next to some leaves and cookies on a wooden backdrop

How Are Promotional Mugs Produced?

Promotional mugs are some of the most popular promotional products! No matter how many people have, usually, they’ll never refrain from using another gifted mug with your logo on it. They can be used as stationary or pen stands, as well as mugs. They’re truly versatile in their utility, and the best part about promotional … Continued