The Good Things Guide to Merchandise Lingo

You’ve just sent in your Good Things merch enquiry. Our team will get back to you in a flash! Then the merch journey begins. Our sales team and account managers may use some merch terminology that you’re not familiar with. So we’re here to help you out! We’ve collected our most common merch lingo here … Continued

Are Christmas sweaters cool now?

Seriously though, ugly Christmas sweaters are cool again and we’re here for it. The legendary 80’s look that everyone expected to be left in the past is back for good. Thanks to millennials and Gen Z’s, they have changed the social tune on the iconic ugly sweater and brought it back into fashion, in an … Continued

4 ways to get more bang for your buck in marketing

When it comes to marketing, we all want to get the most bang for our buck. But what does that actually mean? Marketing ROI (return on investment) is a measure of how much your marketing campaigns are costing you versus how much revenue they’re generating. There’s a number of ways to improve your business marketing … Continued

10 years of making Good Things a great business

This year we’re celebrating a very special birthday — 2022 marks 10 years since we started Good Things. It’s been a stressful, challenging and at times tough journey, but my co-founder partner, Tim, and I wouldn’t change a thing. Many people have commented on our nice offices in Surry Hills, particularly our new office in … Continued

Don’t underestimate the power of a pen

Something we hear a lot from our clients is ‘I don’t want to do pens for merch, they’re boring.’ A pen is more than just a writing utensil. It’s the key to a moment in time.  Have you ever found yourself at a destination abroad and you wanted to send a postcard back home? Unless … Continued

Hemp is the new leafy green that everyone is using, but why?

Hemp has taken the market by storm, with multiple industries using the plant for skincare, superfood and fabric fibres — which brings us to Good Things. But first, let’s take a look at what makes hemp so good and why we’re talking about it before World Environment Day. Hemp is part of the Cannabaceae family … Continued

We’ve moved! Better things are on the horizon.

After 8 years of growing and operating Good Things HQ from Springvale, Victoria, we’ve left the nest and moved to the big city — Melbourne! The good people of Good Things now call South Yarra home; with great coffee, cafes and cocktail bars around the corner and the South Yarra metro station at our doorstep.  … Continued

Ultimate Buyer’s Guide To Branded Caps For 2022

Ultimate Buyer’s Guide To Branded Caps For 2022

If you’re looking for novel ways to market your business, then one of the best options is to use promotional products. Pens? Hoodies? Branded rubber ducks? All great ways of grabbing some attention for your brand! If stationery or bathtub toys aren’t your thing, though, another fantastic option for promotional products is a custom branded … Continued

Water Bottles

Branded Water Bottles: Everything You Need To Know

Branded water bottles are one of the best options when using promotional products to gain exposure and brand recognition for your company. Since they can be used every day and taken almost anywhere, branded drink bottles can show off your company name and logo to all manner of different people.  What’s more, they’re a practical … Continued

Branded Uniforms

Complete Buying Guide For Corporate Uniforms

Branded corporate uniforms are often an essential part of building the brand and identity of your business. They’re worn by your employees and seen by customers daily, so your uniforms must send out the right message. Employee uniforms are also crucial for helping your employees stand out from other companies. In addition, it also creates … Continued

GoodThings - Promotional

How To Select Custom Promotional Pens For Your Business

Promotional products can be a great way of advertising your business – giving a potential customer something for free will instantly warm them to your business, and the gift will serve as a reminder of your business afterward, too. Perhaps the most common example is the classic branded promotional pen. What better way to get … Continued

How the global supply chain problems have IMPROVED promotional marketing

A strange thing happened in the past 12-20 months.  Contrary to expectations, such as a drop in demand and expected dramatic economic contraction, the world began to experience huge shortfalls throughout the supply chain. From microchips to timber and steel and everything in between caused huge delays and backlogs in ordering goods, compounded by pent … Continued

The 7 Promotional Products Your Brand Needs to Create an Impact in 2021

Businesses often neglect promotional products while formulating their marketing strategy. They assume these products wouldn’t create a lasting, tangible impact—especially when online advertising today provides an instant impression on potential customers.  But they couldn’t be more wrong. 88% of all customers in one survey said they remembered a brand better once they’d received a promotional … Continued


Why Use Promotional Pens to Help Grow Your Brand?

Brands that use physical products to market their businesses will inevitably stand out amongst the rest. We live in an age where digital advertising is becoming increasingly overwhelming. So, branded promotional items are often a breath of fresh air. And, very often, simpler is better when it comes to promotional products.  Branded pens are a … Continued


Case Study: 3 Ways Great Companies Use Promotional Products

Promotional products have amazing potential. They make your business far more memorable and, by extension, help to generate the sort of brand awareness that encourages consumers to make a purchase. So, as long as you invest in a range that will appeal to the people you serve, you can generate an impressive ROI.  If that … Continued


How to Use Promotional Products Effectively

There are few things more crucial in business than being memorable. The better your brand is remembered by consumers, the more likely it is that your target audiences will think of you when they need your products and services. This can have a major impact on your lead conversion and sales. One of the best … Continued


How Personalisation of Products Is the New Business Trend in 2021

Consumers have so much choice these days. As such, it’s becoming more and more imperative that brands find ways to mark themselves out from their competitors. Some business trends that have been on the up in recent months have included a renewed focus on SEO, interactive content, and social media marketing. However, if you want … Continued


Why Promotional Bags Are Great for Your Business

Promotional products of all types are great for building a buzz around your business. But, it can be difficult deciding which products to go with, whether because you’re unsure which will resonate most with your customers and clients or because or you can’t figure out which would be the most cost-effective. Enter promotional bags, which … Continued


How to Promote Your Business and Get Noticed This Year

Being in business is all about getting noticed, no matter what you do or where you are. You could be looking to boost your profile at trade events, online, and elsewhere. Either way, it’s important that you find ways to stand out and make your mark. This has never been more true than in the … Continued

5 Effective Strategies to Boost and Promote Your Brand in 2021

The game has changed for businesses across the world, as the virus-that-shall-not-be-named shut down whole industries and ground everyday life to an unexpected halt. As a result of these restrictions, internet usage accelerated 70% last year, meaning that engaging consumers on their computers and smartphones became more crucial than ever. Even though we are (touch … Continued