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Dear FMCGs, Your Competitors Are Faster, Greener, and Better Packaged (and Consumers Know It)

Dear FMCGs, Your Competitors Are Faster, Greener, and Better Packaged (and Consumers Know It)

By Claudia Lamb

FMCGs, we’re talking to you. Want your merch to cause a scene in 2026? Listen up.

If branded products weren’t a major piece of your strategy in 2025, we’d wager your competitors are faster, greener, and better packaged than you. It’s a bold claim, so allow us to explain. 

The promotional product industry moves fast. Think you can repeat last year’s range and nobody will notice? Not on our watch, or your customers’.

Your merch is a key brand touchpoint. Here’s how to make sure it outpaces the competition in 2026.

1. Speed: Outpace Your Competitors

Speed: Outpace Your FMCG Competitors

Let’s put the F back in FMCG.

Your customers expect speed. Your competitors deliver it. And your merch needs to keep up.

Feel like expectations have skyrocketed lately? You’re not imagining it. Everyone’s expected to run like Amazon these days, which means while you’re optimising your internal product turnaround, you need branded product suppliers who can match your pace.

Snail-paced printing, packing, and shipping through multiple third-party suppliers isn’t going to cut it in 2026. In fact, 85% of shoppers say reliable delivery is critical to trust, and most expect parcels within 2–5 days (AusPost, 2025).

Here’s how we do it at Good Things:

  • On-demand stock holding
  • International same-day dispatch capabilities
  • Complete pick-and-pack services for swag packs, staff gifts, client giveaways, and gift packs
  • End-to-end management from secure storage to rapid delivery
  • 33,596 on-time deliveries since inception
  • 99.4% jobs delivered on time

If your merch can’t keep up, you’re letting your competitors win the first impression (and we all know how much that one matters).

2. Sustainability: Consumers Actually Care

Sustainability: Consumers Actually Care

It’s 2026, sustainability isn’t optional; it’s expected, and it has been for some time now.

We can tell you with confidence that 78% of consumers expect brands to contribute to a sustainable future (Forbes, 2024), and PwC found consumers are willing to pay a 9.7% premium for sustainable products despite ongoing cost-of-living concerns (PwC, 2024).

Here’s how we keep FMCG brands in check at Good Things:

  • Sustainable materials: hemp, organic cotton, RPET
  • Reusable, long-lasting products that reduce single-use plastics
  • Ethical sourcing and fair wages with our certified suppliers
  • Reduced environmental footprint: minimising waste, energy, and carbon
  • Member of 1% for the Planet through our Good Range
  • Currently pursuing B Corp certification

So if your merch isn’t sustainable, it quietly undermines your brand, and boy, do consumers notice.

3. Packaging: Make Them Remember You

3. Packaging: Make Them Remember Your FMCG

Don’t drop the ball on how you deliver the product. Packaging is part of the experience.

When it’s boring, it’s forgettable. When it’s considered, it’s a talking point that encourages repeat customers and increases brand equity.

We don’t want packaging that looks like someone raided the recycling bin and called it a day. Take our Festive Bauble Pack. The product was stored in a stunning 11cm FSC-certified bauble made from durable 400gsm matt PP paper, designed to sit on a tree and be admired throughout the holidays. That’s packaging that becomes part of the gift itself.

At Good Things, we can deliver delight and elevate your brand with branded packaging. Whether it’s gift bags, gift boxes, or something out-of-the-box, we’ve got sustainable and aesthetically pleasing options.

Packaging is a brand experience. The right packaging helps your products stand out, reinforces your mission, and delights customers from the moment they see it.

Why FMCG Brands Partner With Us

Why FMCG Brands Partner With Us

We build brands through product innovation, honest partnership, and care for our planet. We’ve partnered with some of the world’s largest FMCG brands to deliver merch that matches their speed, sustainability, and quality standards. Our nationwide operations help us deliver:

  • Rapid national & international fulfilment
  • Complete control and efficiency over your product journey
  • Customised branded merch that actually delights

Learn more about our capabilities at Good Things. 

Final Thoughts

If you want your merch to matter in 2026, don’t expect slow, wasteful, or boring products to get you there. FMCG brands that are faster, greener, and better packaged will outpace the competition, so let’s make yours one of them. 

Ready to outpace your competition? Let’s talk.

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