< Back to Blog
Anticipating the biggest merch trends for 2024 (and it might not be what you’re expecting)

Anticipating the biggest merch trends for 2024 (and it might not be what you’re expecting)

Claudia Lamb

Yes, being a few months into the year, we’ve had a head start here. However… 

That only improves our accuracy in predicting which promotional product will take ‘the Most Popular Merch Trends of 2024’ award. So, whether you’re just dabbling in the branded merchandise space or already fully harnessing its marketing power, this list of products is a surefire way to ignite your creativity and help you give people what they want. 

So, what are the top promotional products in 2024 set to be? 

1) A sustainable selection 

A sustainable selection  | Merch Trends 2024

Customers in Australia and around the globe are becoming increasingly conscious of our environmental impact, and rightly so. The sustainability movement is here and here to stay, so opting for eco-friendly, brandable products is a great way to keep both the planet and your network happy. Here are a few of our top eco-conscious picks… 

Tote Bags

Of all the promotional products across the land, tote bags are a top-selling category, and we can’t see them going anywhere anytime soon. Many of us bring our tote bags to the local supermarket to take our groceries home or even in place of a day-to-day handbag, so it makes tote-al sense to add this product to your branded mix. 

Reusable coffee cups

Australians and coffee go together like Tom and Jerry, and coffee cups are always in high demand. So next time someone calls a coffee run at the office, make sure your brand sees the light of day while sparing the world from its disposable counterpart. 

Drink Water Bottles

Aussies may still be using single-use plastic water bottles throughout 2024, but here’s one way your brand can help change that. Water Bottles are a practical, versatile, and cost-effective way to promote your brand while showcasing your commitment to sustainability. 

Browse the full sustainable range 

2) Tech’s time to shine 

Tech's time to shine | Merch Trends 2024

Tech merch is on the rise; think the likes of power banks, phone accessories, and USB drives. The reach of tech products is widespread, and a good wireless product, in particular, will never go a miss. So, without further ado, here are top tech picks for brands that want to showcase their image through convenient and practical branded gadgets. 

USB Flash Drives

Put your name on this ever-handy portable storage solution. From credit card-style drives to sustainable bamboo USB sticks, bolster your brand recognition with this innately practical tech gadget. 

Power Banks & Chargers

These days, we’re mostly all connected to our phones, meaning chargers and power bank products hold exceptional value. So next time your clients and team are out and about, let your power bank save the day, week after week, year after year. 

Wireless speakers

From compact solo units to multi-speaker sets, let your team and clients thank you for the music as they play their favourite beats from your branded speakers. Available in many shapes and colours, the wireless speaker is a great choice for brands who want to be seen and heard. 

Shop the full range of tech products

3) Differentiation requires a difference 

Differentiation requires a difference  | Merch Trends 2024

If you want to stand out from the crowd, then it’s time to explore made-to-order merch. Bespoke branded products will help you distinguish yourself from your competitors and create a lasting, memorable impression, and you may even find yourself ahead of the curve. When we say made-to-order, we’re talking about complete customisation with one-of-a-kind, bespoke products. We’ll realise ideas to your specifications and build your products from scratch for maximum impact. 

Custom Hat & Caps

Keep your team and clients cosy in the winter winds and safe in the summer sun with our range of caps and hats. From beanies with pom poms to washed cotton caps, you can bring bucket-loads of creativity to our custom hats and caps range.

Custom Socks

Socks are universally used by (almost) everyone, making them a highly functional addition to any great brandable product collection. Pair them with a truly unique design by weaving in your brand colours, adding embroidery, or even putting your face on them if you’re so inclined. 

Custom Umbrellas

In terms of available real estate on branded products, you can’t look past the umbrella. Our country is no stranger to rain, so keep your clients and team covered and your brand visible with a custom umbrella. 

Shop the entire made-to-order range

A retro resurgence  

A retro resurgence  | Merch Trends 2024

A special note to stickers 

If you’ve been feeling nostalgic lately, you’re not the only one because stickers are sticking around – albeit with a retro flair. From a laptop and phone case to a skateboard and car, your team and clients can ensure your brand sticks around wherever they go. 

What are the best promotional products in 2024 for your brand?

If you’re still unsure which merch trends you’d like to put your name on, get in touch with our team today, and let’s brainstorm the perfect way to share your brand this year.