The most common question I get asked after I tell people that I run a Branded Merchandise agency is “How did you get into that?”
It is a fairly unconventional story, but in hindsight tells me a lot about how important it is to always revitalise and mix it up in business. It goes a bit like this:
“Back in 2006 my business partner Tim and I had a Men’s Accessories & Tie business with 6 retail stores and over 100 stockists in Australia. Business was great – until around 2008 the perfect storm hit us of both people stopping wearing ties and cutting retail spending. Our sales literally dropped 92% at one of our stores. Around the same time a leading German carmaker and one of Australia’s biggest banks approach us to do their uniform ties. And then their uniforms. And then their merchandise”
If we had stayed as just a tie company we would be about as extinct as the neck tie. Luckily with a bit of trial and error we evolved, added products and adapted our offering.
We still make ties, but only if a logo is involved!
How are we evolving today? Constantly securing exclusive distribution of licensed products, innovative website product showrooms and a new 3 click customer re-ordering system to name a few changes.
How is your business evolving to stay ahead?