The Top Branded Products of 2024 – Merch That Made Maximum Impact

Folks, let us introduce you to the top branded products of 2024, as voted by the great brands that placed orders with Good Things Australia. 

Now, our team stays ahead of the branded product industry curve. To bring our partners the best ideas, our sourcing team visits gifting trade shows worldwide to discover exactly where the international market is. A global perspective helps us understand emerging trends and precisely pinpoint what resonates with audiences. That said, it’s also important to reflect on the successes of 2024 and how that might influence the branded product landscape of 2025. 

Without further ado, we’d like to share the trends that shaped last year in the hope these insights will help you plan successful product campaigns for 2025.

Double-Walled Drink Bottles: Quenching your thirst for branded products

Unsurprisingly, double-walled drink bottles swooped into third place in the top branded products race. Why? Because they’re not just any drink bottle. The double-layered stainless steel design has an inner and outer wall with a vacuum-sealed air gap. Thanks to this, beverages can stay at the perfect temperature for longer—cold drinks stay cool, and hot beverages stay steaming. Plus, there’s no condensation.

Beyond their practical benefits, drink bottles promote sustainability, reducing reliance on single-use plastics. Their generous surface area offers ample space for your brand’s story, and their everyday usability guarantees constant visibility for your brand.

So, what do they look like in branded action? 

Your drink (bottle) of choice

The Ecograin Mirror Finish Shadow Bottle

You can enjoy all the benefits of the double-walled stainless steel design with a smooth woodgrain look finish. The 750ml Ecograin Shadow Mirror Finish Bottle is vacuum insulated for temperature control, has a convenient twist-off cap and a carry handle, and is BPA-free.  

The Ecograin 500ml Classic Bottle

The Ecograin Mirror Finish Shadow Bottle is the same, same, but smaller. It offers all the perks of the Ecograin Mirror Finish Shadow Bottle in a handy 500 mL bottle with a twist cap. It may be small, but it’s mighty, keeping cold drinks chilled for 24 hours and hot beverages warm up to 12 hours. 

SPICE Calypso Bottle – 500ml

This 500ml drink bottle is 100% carbon neutral, made from recycled stainless steel, and has an ergonomic design. The BPA-free bottle uses TempLock double-walled vacuum insulation to maintain drink temperatures for longer. Calypso is 35% lighter than similar bottles on the market. A secure screw-on lid ensures the bottle is leak-proof, perfect for day trips or commuting to your office.

So, whether you’re leaning toward SPICE or Ecograin or fancy viewing all of our drink bottle ranges, it’s safe to say you can’t go wrong with these eco-friendly branded products for everyday use. 

Custom Branded Socks: The one that knocked your socks off 

If you dare to suggest that socks are mundane, you simply haven’t worked with our design team yet. High-quality, cotton-soft custom socks have smashed those pesky stereotypes, and it’s clear your clients, customers, and corporate partners can’t get enough of them. You don’t have to pair them with another product; these are standalone successes and make for a very effective promotional tool.

The top of the socks 

Casual Sport Socks

Our Casual Sport Socks, crafted from 100% premium cotton, deliver on all fronts: exceptional breathability, luxurious softness, ultimate comfort, and lasting durability. These vibrant, mixed-colour socks stepped into the spotlight in 2024, with the popular mid-rise style providing ample branding space for your logo or design. This is one to add to your clients’ draws in 2025. 

Slipper Socks

We couldn’t help but notice you wanted to slip into more recognition last year with the uptake of our Slipper Socks. Made from polyester fleece, our Slipper Socks are thick, fluffy and irresistibly comfortable. From cuffed or fluffy tops to non-slip silicon grip options, you can go wild with the design, with the colours, materials, patterns, and size entirely up to your imagination. So, if it wasn’t your brand that catapulted these to the top in 2024, please don’t leave your network out in the cold any longer.

Tradie Socks

Office workers, step aside; this one is for the Tradies (unless you’re the standing desk kind). These comfortable, breathable, brandable socks are designed for those on their feet all day. Made from a heavy-duty cotton polyester blend, they’re the perfect ratio for comfort and ease of sliding into your work boot—so perfect that it might be the reason your network wouldn’t Trade them for the world last year. 

Caps and hats: The ones that genuinely cap-tivated you 

Take your hats off for the one that took first place as the branded product of 2024. Our diverse range of branded caps and hats dominated last year’s branded promotional branded products. From RPET and hemp to corduroy and cotton, it was clear that great brands understood the impact of customised headwear. Looking ahead, we anticipate that caps and hats will always remain a popular and essential promotional tool in Australia due to their sun safety benefits.

So, which ones captured your attention? 

Head and shoulders above the rest

The Bridges Cotton Cap

This cost-effective mix of style and quality is made from 100% cotton and is a classic yet contemporary accessory that seamlessly combines fashion with function. Our Bridges Cotton Cap is the ultimate headwear, a cotton-structured six-panel hat crafted with the utmost care and attention to detail. This cap is perfect for those who demand quality and style and effectively Bridges the gap between branded merch items and everyday apparel.

Terry Towel Bucket Hat

Crafted from 100% Terry towelling, this bucket hat offers a soft, durable, and stylish solution for sun protection. Whether you’re hitting the beach, visiting the park, or at an outdoor concert, The Terry Towel Bucket Hat’s comfortable and easy-to-wear design makes it an essential accessory. It provides ample customisation options, with your design in all its 5k stitch embroidery glory, solidifying its popularity as a top branded item in 2024.

Classic Panama Hats

Finally, our Classic Panama hat. It’s breathable, light, and stylish and will keep you cool on the hottest days. The wide brim style can be custom-made, from a holiday floppy style to a classic stiff style for everyday wear. You can create a truly bespoke branded product piece, and their popularity makes them a reliable choice for your 2025 branded product needs.

The trending promotional product of 2025

As you can see, there were no surprises here. These tried-and-tested branded products just work. This year, we anticipate continued demand for sustainable, durable items and more brand expression with made-to-order merch. As always, we believe the magic is in creative brand solutions; we’re talking branded products made from scratch for maximum impact. 

To brainstorm the top branded products for your brand in 2025, contact our team today.