We’re all well aware that merchandise is much more than just a logo on a T-shirt. A branded product marketing strategy will build brand awareness, foster customer loyalty, improve consumer recall, and leave a distinct and memorable impression…when implemented correctly. So, to get the most out of your merch, it’s time to get acquainted with what … Continued
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This winter, we’re predicting a beautiful sight of comfortable, eco-conscious and bold designs, and we want to see your community walking in a winter wonder-brand. So, if you still need to get your seasonal merch orders in, here are the hot winter merch picks for 2024: 1) The Ugly Christmas Sweater & Apparel Because Christmas … Continued
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Yes, being a few months into the year, we’ve had a head start here. However… That only improves our accuracy in predicting which promotional product will take ‘the Most Popular Merch Trends of 2024’ award. So, whether you’re just dabbling in the branded merchandise space or already fully harnessing its marketing power, this list of … Continued
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Throughout my career in the branded marketing industry, people often ask me, “What’s good?” or “What’s a hot product?”. The general expectation is a one-size-fits-all answer. In some ways, a comparison might be asking a Car Journalist, ‘What car is good?’ The simple answer is, it depends. Are you looking for the wow factor? … Continued
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It might be obvious, but the key to a successful brand is… successful branding. What do we mean by this? It means you need to master your brand’s visual identity, tone of voice and brand personality. Ask yourself, what do you want your audience to interact with? In this blog, we will look at how … Continued
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If you’ve ever dabbled in the world of design or digital illustration, chances are you’ve heard the term “vector file” thrown around. But for those who are unfamiliar with this design terminology, you might be asking, what exactly is a vector file? And why is it so important? Today, we’re explaining what a vector file … Continued
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It’s almost that time of year again, when the shelves are filled with tinsel and Christmas songs replay in your head wherever you go. Which is why this year, we’ve put a spin on the iconic Christmas classic ‘12 Days of Christmas’, to inspire you with your End-of-Year employee gifting. ‘Tis the season to spread … Continued
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Get ready to explore practical and genuine End-of-Year employee gifts. If you’re on the lookout for fresh and innovative employee SWAG (Stuff We All Get) ideas, you’re in the right place. We’ve gathered an impressive collection of 37 gifts that will take your regular End-of-Year appreciation to a whole new level. Say farewell to mundane … Continued
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Ah, summer – the season of sun, fun, and fantastic campaigns! As we make our way out of Winter and the temperatures begin to rise, so does the opportunity to engage your customers with an exciting Gift with Purchase (GWP) campaign. Whether you’re a seasoned marketer or a small business owner looking to make a … Continued
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In the world of business, making strategic decisions is crucial for long-term success and profitability. Among the myriad of marketing options available, one avenue stands out as a smart choice — investing in merchandise. In fact, 70% of brands consider promotional products mostly or always effective in achieving marketing goals (PPAI). From startups to established … Continued
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Get ready to elevate your hydration routine with our collection of 19 practical drink bottle designs that effortlessly blend functionality and accessory. Say goodbye to boring bottles and embrace a world of refreshing possibilities. Discover some of the branded designs that really change the look and feel of a drink bottle — the creative designs that … Continued
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Life is full of milestones worth celebrating, and what better way to commemorate these special moments than with some SWAG? Whether you’re welcoming new team members, congratulating a graduate, or spreading joy for a momentous occasion, SWAG packs are the perfect way to make someone’s day. What does SWAG mean? The modern and industry definition … Continued
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Creating merchandise that is Instagram-worthy is an exciting journey that combines creativity, quality, and a deep understanding of your target audience. In today’s social media-driven world, having merchandise that grabs attention, inspires engagement, and looks fantastic on Instagram can be a game-changer for your brand. So, let’s dive into the steps you can take … Continued
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Are you sitting at your desk, staring at your screen, wondering why you’ve had $0 sales on your merchandise? Thinking, ‘why isn’t this merch successful?’ Don’t worry, you’re not alone. Many business owners and marketing managers have experienced the frustration of launching a branded product only to see it struggle to gain traction. But fear … Continued
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Merchandise captivates the world. It appears in all sorts of settings, from sports games to music concerts, even in supermarkets too. But where did merchandise come from? Who invented merchandise? Putting your face or brand onto a product and selling it? We’re going to uncover the history of merch and explore the amazing individuals who … Continued
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Promotional products have a lot of potential. That is why large corporations, medium sized enterprises and small businesses use promotional products to their advantage to increase sales. Particularly when you understand your target market and their needs, your promotional products will be valued and appreciated — your business will generate ROI on branded merchandise. We … Continued
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Graphic tote bags have become incredibly popular in recent years. They’ve made a comeback for obvious reasons; they’re versatile, practical and a fashion accessory too. Tote bags are ideal for carrying groceries, books, and other essentials, and their large size means that they can hold a lot of items. Plus, tote bags are reusable and … Continued
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AS Colour has become a popular ‘go-to’ apparel supplier for branded merchandise here in Australia. It’s quite common to purchase apparel from a local retailer and notice the little AS logo on the apparel tag. Why has AS Colour become so successful in the promotional product industry (in Australia & New Zealand)? The simple answer … Continued
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Sustainability and eco-friendly products can sometimes be difficult to find, especially in the merchandise and retail world. There is hope though! Many industries are transitioning to using more sustainable products, materials and fibres and this is due to it being more accessible and costs becoming more affordable. Currently, Australians donate or recycle up to 210,000 … Continued
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Struggling to think of the next promotional product to produce for your brand? Luckily, we’ve created a go-to merch inspo list with merch examples from across the world. You’ve done branded pens, branded tote bags and even branded caps — what else could you possibly do? Try thinking outside the box, or simplifying nailing your … Continued
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A strong visual identity can really make or break a brand. Good branding is essential to brands that want to stand out and grab the attention of their target audience. This is especially important when a brand is considering producing its own merchandise — these promotional products should emphasise the visual identity of the brand. … Continued
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Choosing the right promotional products for your brand can be difficult. With so many options and products, you can sometimes get overwhelmed by catalogues. Our advice is to focus on what aligns best with your brand and marketing strategy, then make a decision. Products like these can be used as incentives for customer loyalty, as … Continued
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It’s that time of year, here in Australia, when the kids go back to school and all the adults go back to the office. Parents can finally get some peace and quiet while working-from-home, or enjoy some socialising in the office. As schools and businesses start the new year it’s the perfect opportunity to get … Continued
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