5 Ways to Promote & Market Your Business

With the business landscape as competitive as ever in 2021 and 24/7 consumer accessibility, promoting your business nowadays needs a varied mix of channels and constant TLC to attract your target market.  To stand out in a crowded market or be the front runner in your industry, there are several important things to consider. What … Continued

5 Unique Promotional Products That’ll Get Your Brand Noticed

If you want to build strong relationships with your customers and attract new ones, consider gifting memorable and unique promotional products. How customers think of you and your brand comes down to your ability to make a positive impression on them.  There has been a lot of research into the psychology of customer behaviour, and … Continued

4 things you didn’t know about Chinese New Year

    ⅙ of people in the world celebrate it. Chinese New Year, otherwise known as Lunar New Year, is one of the most celebrated festivals in the world. Originating from, as you guessed, China, the festival is also widely celebrated across Asian countries, with some countries having their own versions (e.g. Korean Solnal, Vietnamese … Continued

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Sustainable Promotional Products Trend Grows In 2021

What is brewing in the exciting world of promotional products? Earlier this month, the Good Things team attended the PPAI Expo 2021 to gear up for the year ahead, pun intended.   We reflected on our learnings from the expo, and our knowledge of the industry and came to a conclusion. The already growing sustainability … Continued

2020 Wrapped: Your Top Promotional Products were Eco-Friendly!

It was the best of times, it was the worst of times. Much like Charles Dickens’ iconic novel, the year 2020 was many things. The pandemic has affected all of us in different ways, however as we watched events unfold with despair, we also prospered in ways we never imagined. Organisational models and processes have … Continued

Promoting Your Business During A Pandemic

There is no doubt the economic climate has changed in 2020 and as a result how we approach our marketing strategy must adapt accordingly.  Understanding your client’s needs and wants now is arguably more important than it has ever been, and there is a wide range of social and economic factors that need to be … Continued

How Promotional Products Help Your Business

Since starting Good Things – the 8 or so years experience I’ve had in the promotional products industry has taught me that most people fall into 2 groups: Those that see value and love promotional products and those who see promo as cheap and tacky. I’ve found that one’s perception is directly related to their … Continued

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How Are Promotional Mugs Produced?

Promotional mugs are some of the most popular promotional products! No matter how many people have, usually, they’ll never refrain from using another gifted mug with your logo on it. They can be used as stationary or pen stands, as well as mugs. They’re truly versatile in their utility, and the best part about promotional … Continued

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2 Ways To Use Promotional Products To Drive Revenue And Sales

It’s no surprise that promotional products give marketers the benefit of a low cost per impression, increasing overall brand awareness and customer loyalty. Building on this, the next coherent step is to think of creative ways to use promotional merchandise to drive real revenue and sales. If your investment in branded merchandise makes a direct … Continued

5 Awe Inspiring Instagram Posts With Promotional Merchandise

Instagram marketing is rising in popularity with over 1 billion people using it. That’s basically an eighth of the world. If you look at the chart below, it reveals that instagram is used by a majority of people using other social media platforms.   (Image Source) There are over 95 million posts and 400 million … Continued

How Do You Conduct a Rebranding With Promotional Products?

How to Rebrand Your Company with Promotional Products If you’re not happy about the way consumers perceive your brand, it’s time to go through a rebranding exercise. As marketers and business owners, it’s absolutely vital that you manage how your customers perceive your company, so people know you the way you’d like them to think … Continued

How Much Does A Great Branded Promotional Product Campaign Cost?

The Real Cost of a Branded Promotional Product Marketing Campaign Every year, companies globally spend close to $23 Billion on promotional products. The promotional product industry is massive and is showing no signs of slowing down. If you’re thinking about investing in a branded promotional product campaign, you need to carefully consider your marketing spend … Continued

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3 Ways To Run A Viral Branded Promotional Product Marketing Campaign

How to Successfully Run a Product Marketing Campaign If you’re a marketer, one of the things you’d most likely have in your career wishlist is to run a viral marketing campaign. Reaching millions of people in short spans of time can be a dream come true for most marketers! The amazing thing about this dream … Continued

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5 Reasons Why Promotional Products Work So Well for Business

Why Do Promotional Products Work So Well? It’s Not Rocket Science Nearly 85% of people will do business with company that gave them a promotional product. It’s no surprise then that the promotional products industry rakes in $23 Billion annually! Some Fortune 500 companies such as Pfizer, General Motors and AT&T spend $85, $80 and … Continued

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5 Best Trade Show Giveaways Your Customers Will Love

The Best Trade Show Giveaways for 2018 and Beyond If you’re an exhibitor at a trade show, you need to ensure your investment is giving you good return or “bang for your buck’’. Participating in trade shows are expensive, and making sure you’re generating a healthy ROI is key to make it worthwhile. The 2 … Continued

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The 6 Best Promotional Items To Give Away

What Are The Best Promotional Items Your Customers Will Respond To? More than 80% of consumers crave promotional items. If the of majority customers crave them, you need to ensure your brand is satisfying this craving! The last thing you want is to give away promotional items that are boring or don’t add value. Better … Continued

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How to Increase Brand Awareness at Breakneck Speed

5 Ways to Increase Brand Awareness Today Your brand is all about how your customers perceive your company. Think Apple. And you probably think innovation, simplicity of design and cutting edge technology. Think Nike, and you’ll have the persona of an athlete that makes the sport ‘cool’ in your mind. Think Dyson, and you’ll think … Continued

How To Spice Up Your B2B Marketing With Promotional Products

B2B Marketing doesn’t have to be boring. At the end of the day, businesses are made up of people, and people don’t want to be bored! Interestingly, most marketers think that if it’s B2C marketing, it has to be more ‘juicy’ to the consumer to hold their interest, and if it’s B2B marketing, the marketing … Continued

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7 Event Marketing Strategies That Stand The Test of Time

Which Event Marketing Strategies Are Truly Effective? In a recent event marketing report created in 2018 that surveyed 500 senior marketers, a majority of them believed that live events are the most effective marketing channel for achieving business goals. Nearly 63% of these marketers plan on investing more on live events, and 86% believe that … Continued

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The Top Trending Promotional Products of 2018

6 Trending Promotional Products You Can’t Ignore Any Longer The promotional products industry is constantly evolving. With new products becoming more popular than others, you need to know what the latest and greatest trending promotional products are, so you stay relevant to your audience. Technological advancements, a shift in tastes and preferences, changing demographics of … Continued

The 5 Best Promotional Products For The Building Industry

If your clients are in the building and construction industry, you need to do your homework and find industry specific  which promotional products that will delight them. The building industry is a competitive space with plenty of different arms including but not limited to, carpenters, electricians, architects, construction supply companies and much more. So truly … Continued

5 Hacks To Optimize Your Promotional Product Marketing

Knowing how to optimize your investment in promotional products can maximize the returns you generate from them. While the returns you generate may be tangible, or intangible, the important point here is to set your promotional product strategy up for success. A Promotional Products Association International (PPAI) study asked respondents to recall the specific product, … Continued

How Promotional Product Marketing Beats Online Marketing

As marketers, deciding where to allocate your budget can be a real challenge. Ideally, you’d like to invest your advertising dollars into a marketing channel that’s cost effective, consistent while producing the highest return on your investment. Investing in digital advertising can be a great strategy for producing quick returns in the short term, but … Continued