Good Ideas (& a great blog)

A strong visual identity can really make or break a brand. Good branding is essential to brands that want to stand out and grab the attention of their target audience. This is especially important when a brand is considering producing its own merchandise — these promotional products should emphasise the visual identity of the brand. … Continued

Choosing the right promotional products for your brand can be difficult. With so many options and products, you can sometimes get overwhelmed by catalogues. Our advice is to focus on what aligns best with your brand and marketing strategy, then make a decision. Products like these can be used as incentives for customer loyalty, as … Continued

Have you ever had the thought, that 100 years ago people weren’t walking around wearing a Nike branded tee or a Coco-Cola branded cap? In the 1950s, during the post-war boom, our commercial industry changed dramatically. The advertising industry was in its glory days, which lead to the beginning of what we know today as … Continued

Fun fact, on average one branded T-shirt can generate over 3000 impressions. If visibility and reach are key measurables for your brand, a branded t-shirt is a sound investment! We sat down with the well-known blockbuster apparel brand AS Colour, talking about all things branded tees. We spoke with Isaac from AS Colour about the … Continued

What is a Maven? A maven is someone who is knowledgeable or experienced. A maven is a person who understands. A maven is (primarily) a woman who is skilled in any field. This Yiddish-originated word has come to mean even more with the launch of the Mavens. In early September, we had the pleasure of … Continued

One piece of advice I received early in my career was to live and breathe the brand you work for. Across my years as a brand manager for several well known brands, I made it my mission to be the brand champion in each and every way I could. In doing so, I always believed … Continued