4 Steps to nail that Gift With Purchase (GWP) Campaign
There’s one phrase that people might just prefer over discount… and that’s ‘gift with purchase’. A gift with purchase is a popular marketing tool to add value to a purchase that doesn’t involve discounting the RRP. The brand Estee Lauder pioneered the concept back in 1947 when they offered a free cream based powder with … Continued
The Evolution & History of Merchandise
Have you ever had the thought, that 100 years ago people weren’t walking around wearing a Nike branded tee or a Coco-Cola branded cap? In the 1950s, during the post-war boom, our commercial industry changed dramatically. The advertising industry was in its glory days, which lead to the beginning of what we know today as … Continued
4 things you didn’t know about Diwali
Diwali Vazhthukkal! That means — Happy Diwali! Today is the well-known Hindu celebration of the Festival of Lights. This celebration symbolises ‘the victory of light over darkness.’ We will dive into the unknowns of this Indian celebration — like why Diwali has multiple spellings, which religions celebrate the festival and more! 1. Diwali is … Continued
What’s the Tee with branded T-shirts?
Fun fact, on average one branded T-shirt can generate over 3000 impressions. If visibility and reach are key measurables for your brand, a branded t-shirt is a sound investment! We sat down with the well-known blockbuster apparel brand AS Colour, talking about all things branded tees. We spoke with Isaac from AS Colour about the … Continued
Making event merchandise with Mavens
What is a Maven? A maven is someone who is knowledgeable or experienced. A maven is a person who understands. A maven is (primarily) a woman who is skilled in any field. This Yiddish-originated word has come to mean even more with the launch of the Mavens. In early September, we had the pleasure of … Continued
Why are AFL beanies a fashion icon in Melbourne
Walking around Melbourne in the colder months, you usually see at least one person a day wearing some kind of AFL mercherdise. Whether it’s a branded beanie (the most popular AFL merchandise item in Winter), or a branded scarf or even a branded face mask. You will find people wearing their favourite AFL team’s colours … Continued
Top 5 Christmas SWAG gift ideas
There are only 15 Fridays left until Christmas! So it’s time to get your skates on and get your Christmas SWAG orders in. Surprise and delight your hard-working employees with an end-of-year gift they won’t forget and won’t throw away. So what are the predicted favourites for this year’s Christmas? Great question. Considering that Australia … Continued
![And the winner is… Good Things! [What I’ve learned from building an award winning promotional product business.]](https://cdn.goodthings.com.au/wp-content/uploads/Hero_Image_APPA-Awards.jpg)
And the winner is… Good Things! [What I’ve learned from building an award winning promotional product business.]
It’s a common misconception that success can appear like it happens overnight. Just a few weeks ago good things happened – we were fortunate enough to pick up the highest industry recognition by winning the national award for Product Innovation and Design. What most people don’t see is the almost 11 years that preceded that … Continued
![“I am not the hero of the brand. The customer is.” [5 ways to be the voice of your customer]](https://cdn.goodthings.com.au/wp-content/uploads/Hero-Brand-Image.jpg)
“I am not the hero of the brand. The customer is.” [5 ways to be the voice of your customer]
One piece of advice I received early in my career was to live and breathe the brand you work for. Across my years as a brand manager for several well known brands, I made it my mission to be the brand champion in each and every way I could. In doing so, I always believed … Continued
Your guide to branded golf umbrellas [a love letter to the Bunnings umbrella]
An umbrella isn’t just an accessory that protects you from the wind and rain, it can be a fashion statement or go-to weather protecting tool. It all depends on the umbrella style you go with. When choosing an umbrella, in particular a branded golf umbrella, you need to ensure it’s good quality. Aside from the … Continued
The Good Things Guide to Merchandise Lingo
You’ve just sent in your Good Things merch enquiry. Our team will get back to you in a flash! Then the merch journey begins. Our sales team and account managers may use some merch terminology that you’re not familiar with. So we’re here to help you out! We’ve collected our most common merch lingo here … Continued
Are Christmas sweaters cool now?
Seriously though, ugly Christmas sweaters are cool again and we’re here for it. The legendary 80’s look that everyone expected to be left in the past is back for good. Thanks to millennials and Gen Z’s, they have changed the social tune on the iconic ugly sweater and brought it back into fashion, in an … Continued
![Understand the difference between stock and custom merchandise [and why custom is the way to go]](https://cdn.goodthings.com.au/wp-content/uploads/Custom-VS-Stock.jpg)
Understand the difference between stock and custom merchandise [and why custom is the way to go]
When you get in contact with one our of Good Things account managers, they’ll ask you what promotional product items you’re interested in. As they are merchandise experts, they’ll start speaking in merch lingo, which some of us might not understand… So we’re here to help explain what it all means. Some terms you may … Continued
4 ways to get more bang for your buck in marketing
When it comes to marketing, we all want to get the most bang for our buck. But what does that actually mean? Marketing ROI (return on investment) is a measure of how much your marketing campaigns are costing you versus how much revenue they’re generating. There’s a number of ways to improve your business marketing … Continued
What has the Tour de France got to do with merch? A lot actually!
It’s July and you know what that means? The Tour de France has come around once again — one of the most prestigious sporting events of the year. Many travel from far and wide to the little roads of France to watch the world’s best cyclists fly past. What many of us don’t see is … Continued
10 years of making Good Things a great business
This year we’re celebrating a very special birthday — 2022 marks 10 years since we started Good Things. It’s been a stressful, challenging and at times tough journey, but my co-founder partner, Tim, and I wouldn’t change a thing. Many people have commented on our nice offices in Surry Hills, particularly our new office in … Continued
Don’t underestimate the power of a pen
Something we hear a lot from our clients is ‘I don’t want to do pens for merch, they’re boring.’ A pen is more than just a writing utensil. It’s the key to a moment in time. Have you ever found yourself at a destination abroad and you wanted to send a postcard back home? Unless … Continued
Hemp is the new leafy green that everyone is using, but why?
Hemp has taken the market by storm, with multiple industries using the plant for skincare, superfood and fabric fibres — which brings us to Good Things. But first, let’s take a look at what makes hemp so good and why we’re talking about it before World Environment Day. Hemp is part of the Cannabaceae family … Continued
We’ve moved! Better things are on the horizon.
After 8 years of growing and operating Good Things HQ from Springvale, Victoria, we’ve left the nest and moved to the big city — Melbourne! The good people of Good Things now call South Yarra home; with great coffee, cafes and cocktail bars around the corner and the South Yarra metro station at our doorstep. … Continued
Ultimate Buyer’s Guide To Branded Caps For 2022
If you’re looking for novel ways to market your business, then one of the best options is to use promotional products. Pens? Hoodies? Branded rubber ducks? All great ways of grabbing some attention for your brand! If stationery or bathtub toys aren’t your thing, though, another fantastic option for promotional products is a custom branded … Continued
50 Company Swag Ideas To Boost Employee Appreciation & Company Culture In 2022
Showing your employees that you appreciate them is one of the best ways to boost employee morale in your workplace and keep employees motivated. And one of the best ways to show your employees some appreciation is by using company swag – useful and interesting gifts that your employees will love. As well as helping … Continued
Branded Water Bottles: Everything You Need To Know
Branded water bottles are one of the best options when using promotional products to gain exposure and brand recognition for your company. Since they can be used every day and taken almost anywhere, branded drink bottles can show off your company name and logo to all manner of different people. What’s more, they’re a practical … Continued
Complete Buying Guide For Corporate Uniforms
Branded corporate uniforms are often an essential part of building the brand and identity of your business. They’re worn by your employees and seen by customers daily, so your uniforms must send out the right message. Employee uniforms are also crucial for helping your employees stand out from other companies. In addition, it also creates … Continued
How To Select Custom Promotional Pens For Your Business
Promotional products can be a great way of advertising your business – giving a potential customer something for free will instantly warm them to your business, and the gift will serve as a reminder of your business afterward, too. Perhaps the most common example is the classic branded promotional pen. What better way to get … Continued
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