Creating merchandise that is Instagram-worthy is an exciting journey that combines creativity, quality, and a deep understanding of your target audience. In today’s social media-driven world, having merchandise that grabs attention, inspires engagement, and looks fantastic on Instagram can be a game-changer for your brand. So, let’s dive into the steps you can take … Continued
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Are you sitting at your desk, staring at your screen, wondering why you’ve had $0 sales on your merchandise? Thinking, ‘why isn’t this merch successful?’ Don’t worry, you’re not alone. Many business owners and marketing managers have experienced the frustration of launching a branded product only to see it struggle to gain traction. But fear … Continued
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Merchandise captivates the world. It appears in all sorts of settings, from sports games to music concerts, even in supermarkets too. But where did merchandise come from? Who invented merchandise? Putting your face or brand onto a product and selling it? We’re going to uncover the history of merch and explore the amazing individuals who … Continued
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Promotional products have a lot of potential. That is why large corporations, medium sized enterprises and small businesses use promotional products to their advantage to increase sales. Particularly when you understand your target market and their needs, your promotional products will be valued and appreciated — your business will generate ROI on branded merchandise. We … Continued
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Graphic tote bags have become incredibly popular in recent years. They’ve made a comeback for obvious reasons; they’re versatile, practical and a fashion accessory too. Tote bags are ideal for carrying groceries, books, and other essentials, and their large size means that they can hold a lot of items. Plus, tote bags are reusable and … Continued
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AS Colour has become a popular ‘go-to’ apparel supplier for branded merchandise here in Australia. It’s quite common to purchase apparel from a local retailer and notice the little AS logo on the apparel tag. Why has AS Colour become so successful in the promotional product industry (in Australia & New Zealand)? The simple answer … Continued
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Sustainability and eco-friendly products can sometimes be difficult to find, especially in the merchandise and retail world. There is hope though! Many industries are transitioning to using more sustainable products, materials and fibres and this is due to it being more accessible and costs becoming more affordable. Currently, Australians donate or recycle up to 210,000 … Continued
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Struggling to think of the next promotional product to produce for your brand? Luckily, we’ve created a go-to merch inspo list with merch examples from across the world. You’ve done branded pens, branded tote bags and even branded caps — what else could you possibly do? Try thinking outside the box, or simplifying nailing your … Continued
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A strong visual identity can really make or break a brand. Good branding is essential to brands that want to stand out and grab the attention of their target audience. This is especially important when a brand is considering producing its own merchandise — these promotional products should emphasise the visual identity of the brand. … Continued
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Choosing the right promotional products for your brand can be difficult. With so many options and products, you can sometimes get overwhelmed by catalogues. Our advice is to focus on what aligns best with your brand and marketing strategy, then make a decision. Products like these can be used as incentives for customer loyalty, as … Continued
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It’s that time of year, here in Australia, when the kids go back to school and all the adults go back to the office. Parents can finally get some peace and quiet while working-from-home, or enjoy some socialising in the office. As schools and businesses start the new year it’s the perfect opportunity to get … Continued
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It’s that time of year when we look back at 2022 and reflect on our top-selling promotional products of the year. This year has been a huge year for Good Things — not just in product delivery but also as a business. From opening new office locations to launching internationally and delivering more branded merchandise than … Continued
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If you grew up in Australia in the early 2000s then you most likely, definitely, remember these (now) vintage merchandise products. Every household would have some form of Vegemite or Nutella merch that lived in that corner cupboard of the kitchen. You’d get home from school and ask Mum if she could make a vegemite … Continued
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This week is National Recycling Week and this year’s theme is ‘Waste is not waste until it’s wasted’. Here at Good Things, we see value in this year’s theme. Over the last couple of years, we have seen a steady increase of enquiries into eco-friendly merchandise products. This can include (but is not limited to) … Continued
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There’s one phrase that people might just prefer over discount… and that’s ‘gift with purchase’. A gift with purchase is a popular marketing tool to add value to a purchase that doesn’t involve discounting the RRP. The brand Estee Lauder pioneered the concept back in 1947 when they offered a free cream based powder with … Continued
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Have you ever had the thought, that 100 years ago people weren’t walking around wearing a Nike branded tee or a Coco-Cola branded cap? In the 1950s, during the post-war boom, our commercial industry changed dramatically. The advertising industry was in its glory days, which lead to the beginning of what we know today as … Continued
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Diwali Vazhthukkal! That means — Happy Diwali! Today is the well-known Hindu celebration of the Festival of Lights. This celebration symbolises ‘the victory of light over darkness.’ We will dive into the unknowns of this Indian celebration — like why Diwali has multiple spellings, which religions celebrate the festival and more! 1. Diwali is … Continued
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Fun fact, on average one branded T-shirt can generate over 3000 impressions. If visibility and reach are key measurables for your brand, a branded t-shirt is a sound investment! We sat down with the well-known blockbuster apparel brand AS Colour, talking about all things branded tees. We spoke with Isaac from AS Colour about the … Continued
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What is a Maven? A maven is someone who is knowledgeable or experienced. A maven is a person who understands. A maven is (primarily) a woman who is skilled in any field. This Yiddish-originated word has come to mean even more with the launch of the Mavens. In early September, we had the pleasure of … Continued
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Walking around Melbourne in the colder months, you usually see at least one person a day wearing some kind of AFL mercherdise. Whether it’s a branded beanie (the most popular AFL merchandise item in Winter), or a branded scarf or even a branded face mask. You will find people wearing their favourite AFL team’s colours … Continued
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There are only 15 Fridays left until Christmas! So it’s time to get your skates on and get your Christmas SWAG orders in. Surprise and delight your hard-working employees with an end-of-year gift they won’t forget and won’t throw away. So what are the predicted favourites for this year’s Christmas? Great question. Considering that Australia … Continued
Read more![And the winner is… Good Things! [What I’ve learned from building an award winning promotional product business.]](https://cdn.goodthings.com.au/wp-content/uploads/Hero_Image_APPA-Awards.jpg)
It’s a common misconception that success can appear like it happens overnight. Just a few weeks ago good things happened – we were fortunate enough to pick up the highest industry recognition by winning the national award for Product Innovation and Design. What most people don’t see is the almost 11 years that preceded that … Continued
Read more![“I am not the hero of the brand. The customer is.” [5 ways to be the voice of your customer]](https://cdn.goodthings.com.au/wp-content/uploads/Hero-Brand-Image.jpg)
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