A strong visual identity can really make or break a brand. Good branding is essential to brands that want to stand out and grab the attention of their target audience. This is especially important when a brand is considering producing its own merchandise — these promotional products should emphasise the visual identity of the brand. … Continued
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Choosing the right promotional products for your brand can be difficult. With so many options and products, you can sometimes get overwhelmed by catalogues. Our advice is to focus on what aligns best with your brand and marketing strategy, then make a decision. Products like these can be used as incentives for customer loyalty, as … Continued
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It’s that time of year, here in Australia, when the kids go back to school and all the adults go back to the office. Parents can finally get some peace and quiet while working-from-home, or enjoy some socialising in the office. As schools and businesses start the new year it’s the perfect opportunity to get … Continued
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It’s that time of year when we look back at 2022 and reflect on our top-selling promotional products of the year. This year has been a huge year for Good Things — not just in product delivery but also as a business. From opening new office locations to launching internationally and delivering more branded merchandise than … Continued
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If you grew up in Australia in the early 2000s then you most likely, definitely, remember these (now) vintage merchandise products. Every household would have some form of Vegemite or Nutella merch that lived in that corner cupboard of the kitchen. You’d get home from school and ask Mum if she could make a vegemite … Continued
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This week is National Recycling Week and this year’s theme is ‘Waste is not waste until it’s wasted’. Here at Good Things, we see value in this year’s theme. Over the last couple of years, we have seen a steady increase of enquiries into eco-friendly merchandise products. This can include (but is not limited to) … Continued
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There’s one phrase that people might just prefer over discount… and that’s ‘gift with purchase’. A gift with purchase is a popular marketing tool to add value to a purchase that doesn’t involve discounting the RRP. The brand Estee Lauder pioneered the concept back in 1947 when they offered a free cream based powder with … Continued
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Have you ever had the thought, that 100 years ago people weren’t walking around wearing a Nike branded tee or a Coco-Cola branded cap? In the 1950s, during the post-war boom, our commercial industry changed dramatically. The advertising industry was in its glory days, which lead to the beginning of what we know today as … Continued
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Diwali Vazhthukkal! That means — Happy Diwali! Today is the well-known Hindu celebration of the Festival of Lights. This celebration symbolises ‘the victory of light over darkness.’ We will dive into the unknowns of this Indian celebration — like why Diwali has multiple spellings, which religions celebrate the festival and more! 1. Diwali is … Continued
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Fun fact, on average one branded T-shirt can generate over 3000 impressions. If visibility and reach are key measurables for your brand, a branded t-shirt is a sound investment! We sat down with the well-known blockbuster apparel brand AS Colour, talking about all things branded tees. We spoke with Isaac from AS Colour about the … Continued
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What is a Maven? A maven is someone who is knowledgeable or experienced. A maven is a person who understands. A maven is (primarily) a woman who is skilled in any field. This Yiddish-originated word has come to mean even more with the launch of the Mavens. In early September, we had the pleasure of … Continued
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Walking around Melbourne in the colder months, you usually see at least one person a day wearing some kind of AFL mercherdise. Whether it’s a branded beanie (the most popular AFL merchandise item in Winter), or a branded scarf or even a branded face mask. You will find people wearing their favourite AFL team’s colours … Continued
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There are only 15 Fridays left until Christmas! So it’s time to get your skates on and get your Christmas SWAG orders in. Surprise and delight your hard-working employees with an end-of-year gift they won’t forget and won’t throw away. So what are the predicted favourites for this year’s Christmas? Great question. Considering that Australia … Continued
Read more![And the winner is… Good Things! [What I’ve learned from building an award winning promotional product business.]](https://goodthings.com.au/wp-content/uploads/Hero_Image_APPA-Awards.jpg)
It’s a common misconception that success can appear like it happens overnight. Just a few weeks ago good things happened – we were fortunate enough to pick up the highest industry recognition by winning the national award for Product Innovation and Design. What most people don’t see is the almost 11 years that preceded that … Continued
Read more![“I am not the hero of the brand. The customer is.” [5 ways to be the voice of your customer]](https://goodthings.com.au/wp-content/uploads/Hero-Brand-Image.jpg)
An umbrella isn’t just an accessory that protects you from the wind and rain, it can be a fashion statement or go-to weather protecting tool. It all depends on the umbrella style you go with. When choosing an umbrella, in particular a branded golf umbrella, you need to ensure it’s good quality. Aside from the … Continued
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You’ve just sent in your Good Things merch enquiry. Our team will get back to you in a flash! Then the merch journey begins. Our sales team and account managers may use some merch terminology that you’re not familiar with. So we’re here to help you out! We’ve collected our most common merch lingo here … Continued
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Seriously though, ugly Christmas sweaters are cool again and we’re here for it. The legendary 80’s look that everyone expected to be left in the past is back for good. Thanks to millennials and Gen Z’s, they have changed the social tune on the iconic ugly sweater and brought it back into fashion, in an … Continued
Read more![Understand the difference between stock and custom merchandise [and why custom is the way to go]](https://goodthings.com.au/wp-content/uploads/Custom-VS-Stock.jpg)
When you get in contact with one our of Good Things account managers, they’ll ask you what promotional product items you’re interested in. As they are merchandise experts, they’ll start speaking in merch lingo, which some of us might not understand… So we’re here to help explain what it all means. Some terms you may … Continued
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When it comes to marketing, we all want to get the most bang for our buck. But what does that actually mean? Marketing ROI (return on investment) is a measure of how much your marketing campaigns are costing you versus how much revenue they’re generating. There’s a number of ways to improve your business marketing … Continued
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It’s July and you know what that means? The Tour de France has come around once again — one of the most prestigious sporting events of the year. Many travel from far and wide to the little roads of France to watch the world’s best cyclists fly past. What many of us don’t see is … Continued
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This year we’re celebrating a very special birthday — 2022 marks 10 years since we started Good Things. It’s been a stressful, challenging and at times tough journey, but my co-founder partner, Tim, and I wouldn’t change a thing. Many people have commented on our nice offices in Surry Hills, particularly our new office in … Continued
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Something we hear a lot from our clients is ‘I don’t want to do pens for merch, they’re boring.’ A pen is more than just a writing utensil. It’s the key to a moment in time. Have you ever found yourself at a destination abroad and you wanted to send a postcard back home? Unless … Continued
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